PRIVACY POLICY

DATENG FASHION INC ("DATENG FASHION", "we", "us", "our") owns and operates the website at www.datengfashion.com (the "Site"). This Privacy Policy describes how we collect, use, share, and protect personal information when you visit our Site, create an account, place an order, or otherwise interact with us. By using the Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide to Us

Contact information: your name, email address, phone number, billing address, and shipping address.

Order information: the products you purchase, order numbers, order history, and payment-related details.

Account information: your username, password, and account preferences.

Communications: messages you send to us, including customer service inquiries, product reviews, and survey responses.

Information Collected Automatically

When you visit the Site, we may automatically collect:

Device and usage information: IP address, browser type and version, operating system, device identifiers, pages viewed, time and date of visits, referring URLs, and clickstream data.

Cookies and similar technologies: please see Section 4 below.

We do not store your full payment card number. Payment card data is collected and processed directly by our payment service providers in accordance with their own privacy and security policies.

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, including processing payments, arranging shipping, and providing order confirmations and updates;

Provide customer service and respond to your inquiries, requests, and complaints;

Manage your account and order history;

Send you transactional communications (order confirmations, shipping notifications, refund updates);

With your consent (or as permitted by law), send you marketing communications about new products, promotions, and offers — you may opt out at any time;

Improve, personalize, and optimize your shopping experience and the Site, including analyzing usage trends;

Detect, prevent, and address fraud, security incidents, and other harmful or illegal activity;

Comply with applicable laws, regulations, legal processes, and our internal policies.

3. Legal Bases for Processing (EEA / UK Users)

If you are located in the European Economic Area ("EEA") or the United Kingdom, we process personal information on the following legal bases:

Performance of a contract: to process and deliver your orders;

Legitimate interests: to operate and improve our business, prevent fraud, and provide customer service;

Consent: where required, for marketing communications and certain cookies, which you may withdraw at any time;

Legal obligation: to comply with applicable legal and regulatory requirements.

4. Cookies and Similar Technologies

The Site uses cookies and similar technologies to function properly and to improve your experience. Cookies are small text files placed on your device.

Essential cookies: required for the Site to operate, including shopping cart, account login, and security.

Functional cookies: remember your preferences, such as language and currency.

Analytics cookies: help us understand how visitors use the Site (e.g., Google Analytics, Shopify Analytics).

Advertising / marketing cookies: used (where permitted) to show you relevant advertisements on other websites and measure campaign performance.

You can control cookies through your browser settings or through our cookie preference tools. Please note that disabling certain cookies may affect the functionality of the Site.

5. Sharing Your Information

We do not sell, rent, or trade your personal information. We share personal information only with trusted third parties that help us operate our business, under appropriate confidentiality and security obligations:

E-commerce platform: Shopify Inc. hosts our store and processes certain data on our behalf.

Payment processors: to process your payments securely (e.g., Stripe, PayPal, or other providers available at checkout).

Shipping carriers and fulfillment partners: to deliver your orders (e.g., USPS, UPS, FedEx, DHL).

Marketing and analytics providers: to manage email campaigns, advertising, and site analytics.

Professional advisers and legal authorities: where required by law, regulation, or legal process, or to protect our rights, safety, and property.

We may also disclose personal information in connection with a merger, acquisition, reorganization, or sale of all or part of our business, or to enforce our Terms of Service.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our services, maintain order and transaction records, and comply with legal, accounting, and tax obligations. When personal information is no longer needed, we securely delete or anonymize it.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

Access: request a copy of the personal information we hold about you;

Correction: request that we correct inaccurate or incomplete information;

Deletion: request that we delete your personal information, subject to legal obligations;

Restriction / Objection: request that we restrict or stop certain processing;

Portability: request a copy of your data in a structured, machine-readable format;

Opt-out of marketing: unsubscribe from marketing communications at any time (e.g., via the unsubscribe link in our emails).

California Residents (CCPA/CPRA): California law gives you the right to know what personal information we collect, request its deletion, and not be discriminated against for exercising these rights. We do not sell personal information as defined by the CCPA.

Colorado Residents (CPA): We process Colorado residents' personal data in accordance with the Colorado Privacy Act, including rights to access, correct, delete, and obtain a copy of your personal data, and to opt out of processing for targeted advertising, sales, or profiling in certain circumstances.

To exercise any of these rights, email us at Support@datengfashion.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before processing your request.

8. Children's Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information, including Secure Sockets Layer (SSL) encryption for data transmitted through the Site. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

We are based in the United States. If you access the Site from outside the United States, your personal information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country. Where required, we rely on appropriate safeguards to support these transfers.

11. Third-Party Links

The Site may contain links to third-party websites, apps, and services that are not operated by us. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. If we make material changes, we will notify you by email or by posting a prominent notice on the Site.